Spotlight US Webinar: Let’s discuss what the 2023 upfronts mean

Cathy Taylor, Brian Wieser and Dave Morgan

Part of WARC’s latest Spotlight US, ‘The upfronts – what they mean in 2023’, this webinar addresses developments in the buying and selling of television advertising.

Presented by

Cathy Taylor, US Commissioning Editor, WARC

Brian Wieser, Principal, Madison and Wall

Dave Morgan, CEO, Simulmedia

Read more in this Spotlight series

The upfronts aren’t what they used to be – and that’s a good thingCathy TaylorWARC

There is a lot of television being watched without television sets, and it needs to be accurately measuredPaul DonatoAdvertising Research Foundation

Warner Bros. Discovery looks to bring alternative currencies to the upfrontsStephen WhitesideWARC

How a cross-discipline Joint Industry Committee could transform US video measurementStephen WhitesideWARC

How brands and media agencies...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands