Reports & Research
WARC Creative 100 (formerly Gunn 100)
The world’s most creative advertising and marketing campaigns, according to the WARC Creative 100
Lessons from the 2018 Gunn 100
Insights and lessons from the world’s best creative campaigns
WARC Effective 100 (formerly WARC 100)
The world’s most effective campaigns and companies, according to the WARC Effective 100
Lessons from the 2018 WARC 100
Highlighting the shared characteristics of successful campaigns
WARC Media 100 (formerly Gunn Media 100)
The world’s best companies and campaigns for media, according to the WARC Media 100
2018's most awarded advertising and marketing campaigns for media
WARC Rankings: Best of the Best
The world’s top companies across creativity, effectiveness and media
Category reports (2019 coming soon)
The world's best automotive campaigns and companies 2018
The world's best drinks campaigns and companies 2018
The world's best financial services campaigns and companies 2018
The world's best FMCG campaigns and companies 2018
The world's best food campaigns and companies 2018
The world's best retail campaigns and companies 2018
Regional reports (2019 coming soon)
Asia's best campaigns and companies 2018
Australia and New Zealand (2018)
Australia and New Zealand's top campaigns and companies 2018
Europe's best campaigns and companies 2018
Latin America's best campaigns and companies 2018
North America's best campaigns and companies 2018
The UK's best campaigns and companies 2018
From the Gunn Report archive
Caution: We must not let daylight in upon the magic
View previous years
The Gunn Report for Media 2016
Putting a global spotlight on media innovation and success
View previous years
Does creativity improve a brand's chances of business success?
Do Awards Winning Commercials Sell?
Award winning qualities can lead to marketplace success
Learnings from the 50 most awarded advertising agencies in the world