This monthly feature from YouGov states that mobile payment service Google Pay is the top brand mover in India in June.

Biggest Brand Movers is a monthly feature highlighting the 10 brands that have registered statistically significant growth across most brand metrics amongst consumers in India. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month, ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction.

The data is taken from YouGov BrandIndex, a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day.

In this month’s Biggest Brand Movers, we have compared the performance of hundreds of brands between May and June 2023 to investigate which brands have shown improvement across most brand metrics.

Brand metrics table

Google Pay has claimed the top spot as YouGov’s Biggest Brand Mover in India for the month of June 2023. The mobile payment service claimed the top spot with improvements across 10 out of the 13 YouGov BrandIndex metrics that are considered.

PhonePe is the second-best mover with uplifts in six brand metrics, followed by Paytm that made gains in four metrics.

Cadbury Dairy Milk and Maggi are the next two brands with positive movement in their consumer perception across most brand metrics.


Data for the Biggest Brand Movers compared statistically significant score increases across all BrandIndex metrics between May and June 2023. Brands are ranked based on the number of metrics that saw a statistically significant increase between May and June 2023. The metrics considered are:

Media and communication metrics
  • Aided brand awareness – Whether or not a consumer has ever heard of a brand.
  • Ad awareness – Whether a consumer has seen or heard an advertisement for a brand in the past two weeks.
  • Word of mouth – Whether a consumer has talked about a brand with family or friends in the past two weeks.
  • Buzz – Whether a consumer has heard anything positive or negative about a brand in the past two weeks (net score).
Brand health metrics
  • Quality – Whether a consumer considers a brand to represent good or poor quality.
  • Value – Whether a consumer considers a brand to represent good or poor value for money.
  • General impression – Whether a consumer has a positive or negative impression of a brand.
  • Corporate reputation – Whether a consumer would be proud or embarrassed to work for a particular brand.
  • Customer satisfaction – Whether a consumer is currently a satisfied or dissatisfied customer of a particular brand.
  • Recommendation – Whether a consumer would recommend a brand to a friend or colleague or not.
Purchase funnel metrics
  • Consideration – Whether a consumer would consider a brand or not the next time they are in the market for a particular product.
  • Purchase intent – Whether a consumer would be most likely or unlikely to purchase a specific product.
  • Current customer – Whether a consumer has purchased a given product or not within a specified period of time.