The shortlist includes a wide range of brands and categories from nine markets; India leads the way with eleven campaigns, followed by China (6), Malaysia (3), Singapore (3), Indonesia (2), Pakistan (2), Hong Kong (1), Philippines (1) and Taiwan (1).
Categories represented include automotive, finance, FMCG and travel. You can read the shortlist in full here.
Commenting on the shortlist results, chair of the judging panel, Frederique Covington, Senior Vice President, Head of Marketing and Cross Border, Asia Pacific, Visa, said: “This year’s shortlist shows how a range of brands across the region are using innovative strategies to respond to demanding business briefs and stay competitive.
“They provide marketers working in the region with a wealth of insights, learnings and inspiration.”
The WARC Prize for Asian Strategy, now in its ninth year, is currently being judged by a panel of 25 client- and agency-side experts. Free to enter, the winners of the top award-winning papers will share a US$10,000 prize fund.
The winners will be announced in early November with the winning case studies being published in WARC’s Asian Strategy Report, which will include trends and themes following an analysis of the region’s best strategic campaigns.
The findings included in the report will be revealed at an event in Singapore later in the year.
Sourced from WARC