Examples of how collaborations with third parties – including native advertising and sponsorships – have helped brands meet business goal, come from a wide variety of sectors, including automotive, media and retail as well as travel, alcohol and toiletries.
The Asia-Pacific and EMEA regions supply eight papers each, with the Americas making up the remaining three.
A full list of the shortlisted papers can be seen on the Awards website.
The WARC Media Awards are a comprehensive set of awards covering four categories, including Effective Use of Partnerships & Sponsorships, with a total prize fund of $40,000 to reward pioneering communications planning which has made a positive impact on business results for brands around the world.
Gold, Silver and Bronze winners for the highest-scoring cases will be awarded across the four categories with a $7,000 Grand Prix for the best paper. Judges will also grant three $1,000 Special Awards in each category.
The shortlists for all four categories have now been published. The winners will be announced throughout January.
Sourced from WARC