WARC today launches the 2020 WARC Media Awards, with executives from L’Oréal, Carbon, Direct Line Group and Tesco chairing the juries in the four categories that comprise the global awards scheme that rewards communications planning which has made a positive impact on business results.

The Effective Channel Integration category looks for how sophisticated communications architecture helped boost campaign effectiveness. Vasileios Kourakis, Global Director Marketing ROI, Consumer Products Division at beauty company L’Oréal will lead this jury.

The Effective Use of Tech category will reward communications that have effectively used or combined emerging platforms or technology in the media mix. Dara Treseder, CMO at digital manufacturer Carbon, will chair the jury panel.

The Best Use of Data category, recognising the role of data in an effective communications strategy, will be chaired by Mark Evans, Managing Director of Marketing and Digital at insurer Direct Line Group.

Finally, the Effective Use of Partnerships & Sponsorships category looks for how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals. This will be chaired by Nick Ashley, Head of Media at retailer Tesco.

The WARC Media Awards are free to enter and are discipline-neutral and channel-agnostic. Papers are submitted as effectiveness case studies and can be entered by media agencies, creative agencies, media owners, digital agencies and data specialists from all over the world.

Gold, Silver and Bronze status will be awarded to the highest-scoring cases across the four categories and a $40,000 prize fund will be shared between the winners of the Grands Prix and Special Awards in each category.

The deadline for entries is 23 September 2020. Further details on the WARC Media Awards can be found here.

Sourced from WARC