Three quarters of Filipinos are now online shoppers, including around 1.5 million who have taken to e-commerce for the first time during the pandemic: it’s a major opportunity for platforms like Lazada.
- In April, Lazada Philippines launched a US$2.06m (P100m) stimulus programme to support local businesses with building online stores.
- A Love Local Shop Local initiative showcases sellers and their unique stories; since COVID-19, three times more sellers are onboarding daily.
- There are now more than 1,500 livestreamers on the platform; Lazada Philippines has begun an affiliate programme for influencers while also setting up an ecosystem to nurture new talent.
“A talent ecosystem for livestreaming is something that didn’t exist before, ” says CMO Neil Trinidad. “New content channels and new forms of media need talent to be able to fuel the growth of this ecosystem.”
Sourced from WARC