Amsterdam-based financial services giant ING has tapped Jordan McGrath Case & Partners/Euro RSCG in New York as the main agency for its US branding account.
The $50 million campaign will utilise print, TV, direct marketing, event marketing, PR and communications with the Hispanic community.
Media planning and buying will be the responsibility of SFM Media.
The $50 million campaign will utilise print, TV, direct marketing, event marketing, PR and communications with the Hispanic community.
Media planning and buying will be the responsibility of SFM Media.
News source: Advertising Age - Daily Deadline