From the client side, Hussein M. Dajani, General Manager – Digital Marketing and Customer Experience, Africa, Middle East, India and Turkey, Nissan, Asma Shabab, Marketing & Communications Leader, Watson Internet of Things, IBM MEA, and Khaled Ismail, VP Communications, Middle East & Africa Region – Tetra Pak, join the jury.
New agency-side judges include Ziad Skaff, Managing Director of Hall & Partners MENA, Victoria Loesch, Regional Client Leadership Director, Mindshare MENA / UAE, Remie Abdo, Head of Planning, TBWA\RAAD Dubai, and Jeremy Paul, Regional Strategy Director, MAGNA.
Short biographies of all judges can be read on the Prize website.
Entry to the WARC Prize for MENA Strategy is free and open to brand owners and agencies in any discipline. Entrants must submit a case study showing how strategic thinking has made a difference to a brand. Full details and an entry form are available on the Prize website.
The closing date for entries is 5th April 2018.
There will be a Grand Prix of $7,000 awarded to the best paper, plus three $1,000 Special Awards that recognise specific areas of excellence. The Research Excellence Award will go to the best use of research in the development of strategic ideas. For brands that depart successfully from category norms, there is the Brand Rebel Award. Finally, the Local Hero Award recognises the best example of a challenger brand from the MENA region using smart marketing strategy to take on bigger competitors.
Chair of judges, Wasim Basir noted the distinctive pressures of the region’s market. “In MENA, where there is so much pressure on business results, it is the right strategy that will separate the winners from the also-rans”.
“A great strategy is a cogent and smart distillation of the problem. Once the problem is identified as such, solutions flow.”
Sourced from WARC