NEW YORK: Advertising Age's so-called AdMarket 50 – an index of the top fifty publicly-listed advertisers, media companies and agency groups – replicated its big brother, the Dow Jones Industrial Average, when on Wednesday the latter plunged 514 points (5.7%) amid feeble earnings reports and rising gloom about an extended recession.
Of the fifty companies listed in the adland index, all but one dove downward – collectively losing 5.2% of their value. The exception?
Yahoo, believe it or not!
The beleaguered search giant rose 2.7%, possibly on speculation that it is poised to reach a deal with Time Warner unit AOL.
Pain without gain was maximized among the four global agency holding companies. The steepest faller was WPP Group, down 11.5%, followed by Omnicom Group (-9.3%), Interpublic Group (-8.9%), each sinking to a 52-week low. Publicis Groupe remained static
To view the fortunes of the entire AdMarket 50, click here.
Of the fifty companies listed in the adland index, all but one dove downward – collectively losing 5.2% of their value. The exception?
Yahoo, believe it or not!
The beleaguered search giant rose 2.7%, possibly on speculation that it is poised to reach a deal with Time Warner unit AOL.
Pain without gain was maximized among the four global agency holding companies. The steepest faller was WPP Group, down 11.5%, followed by Omnicom Group (-9.3%), Interpublic Group (-8.9%), each sinking to a 52-week low. Publicis Groupe remained static
To view the fortunes of the entire AdMarket 50, click here.
Data sourced from AdAge.com and Bloomberg.com; additional content by WARC staff
