BBH London, MediaCom Mexico City, McCann New York, Colenso BBDO Auckland, adam&eveDDB London and Mindshare Shanghai have topped WARC’s Best of the Best agency rankings for individual sectors.

The last of a series of reports produced based on the results of the WARC Rankings – the Creative 100, Effective 100 and Media 100 – the sectors covered include automotive, drinks, financial services, FMCG, food and retail.

The analysis provides “category intelligence and an industry benchmark showcasing the top all-round sector performers across creative, effectiveness and media excellence,” said Amy Rodgers, Managing Editor, Research & Rankings, WARC.

The top-ranked agencies, networks, campaigns, brands and advertisers in each category are detailed below:


  • Top campaign for creativity: Clowns, Audi, BBH London
  • Top campaign for media: Lead Generation, Kia, Havas Media Madrid
  • Top campaign for effectiveness: Beauty and Brains, Audi, BBH London / Salmon London / MediaCom London / PHD London
  • Top agency: BBH London
  • Top agency network: PHD Worldwide
  • Top brand: Audi
  • Top advertiser: Volkswagen Group
  • Top campaign for creativity: Tagwords, Budweiser, Africa São Paulo
  • Top campaign for media: The Awesome Is Here, Cerveza Victoria, MediaCom Mexico City
  • Top campaign for effectiveness: No More Excuses, Heineken, Publicis Milan / POKE London / Starcom Amsterdam / Publicis London
  • Top agency: MediaCom Mexico City
  • Top agency network: BBDO Worldwide
  • Top brand: Coca-Cola
  • Top advertiser: Anheuser-Busch InBev

Financial services
  • Top campaign for creativity: Fearless Girl, State Street Global Advisors, McCann New York
  • Top campaign for media: The Animals’ Own Emergency Number, DNB, TRY/APT Oslo
  • Top campaign for effectiveness: The Impact of Fearless Girl, State Street Global Advisors, McCann New York
  • Top agency: McCann New York
  • Top agency network: McCann Worldgroup
  • Top brand: State Street Global Advisors
  • Top advertiser: State Street Corporation

  • Top campaign for creativity: #Bloodnormal, Bodyform/Libresse, AMV BBDO London
  • Top campaign for media: I Don’t Roll On Shabbos, Gillette, MediaCom Connections Tel Aviv
  • Top campaign for effectiveness: Healthy Hands Chalk Sticks, Savlon, Ogilvy Mumbai
  • Top agency: Colenso BBDO Auckland
  • Top agency network: BBDO Worldwide
  • Top brand: Pedigree
  • Top advertiser: Procter & Gamble

  • Top campaign for creativity: Exclusive The Rainbow, Skittles, DDB Chicago
  • Top campaign for media: Let Out The Sour, Skittles, MediaCom Dubai
  • Top campaign for effectiveness: Cheetos Museum, Cheetos, Goodby Silverstein & Partners San Francisco / OMD New York
  • Top agency: adam&eveDDB London
  • Top agency network: DDB Worldwide
  • Top brand: Skittles
  • Top advertiser: Mars

  • Top campaign for creativity: Scary Clown Night, Burger King, LOLA MullenLowe Madrid
  • Top campaign for media: Turning KFC Into Gamers Playground, KFC, Mindshare Shanghai
  • Top campaign for effectiveness: How Lidl Grew A Lot, Lidl, TBWA\London / Starcom London
  • Top agency: Mindshare Shanghai
  • Top agency network: Ogilvy
  • Top brand: Burger King
  • Top advertiser: Restaurant Brands International

Readers can download a sample report of the ‘Best of the Best’ in automotive, drinks, financial services, FMCG, food and retail sectors.

The full reports for each of the six sectors are available to WARC subscribers and include the top ten campaigns across creativity, media and effectiveness, as well as agencies, networks, brands and advertisers. Additionally, the story behind four top ten ranked campaigns for each sector are featured, including information on the challenge, strategy and results.

Sourced from WARC