WARC Creative brand profile: Heineken

WARC Creative brand profile for Heineken, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks.

1. Performance in the WARC Rankings over time

Heineken has achieved frequent success in the WARC Rankings and is often among the top-performing brands in the alcoholic drinks sector. The brand has performed particularly well in the Creative 100 recently, ranking in the top 10 consistently since 2022. Much of Heineken’s creative work benefits its customers and supply chains as well as its own growth.

Its most successful campaign across the rankings was ‘Shutter Ads’, where it ranked in 7th place in the 2022 Creative 100. Its highest rank to date was in 2023 where it placed in 2nd place,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands