Grand Prix

Uber Legends

Research Excellence Special Award

Uber Legends

Brand Uber
Agency FP7 McCann Dubai
Advertiser Uber
Country United Arab Emirates

Ride-hailing app Uber used data to create a social and out-of-home campaign to increase rider loyalty and attract new customers in the United Arab Emirates.

Uber identified surprising insights about different riders through analysing Uber riders' trip data and converted them into branded content that celebrated them.

The campaign delivered a sales and revenue ROI of 2.7:1 and an ROI figure of 5.5:1 in terms of the value of exposure or coverage.

Gold

The Creative City

The Creative City

Brand Badya
Agencies FP7/CAI, Good People
Advertiser Palm Hills Developments
Country Egypt

Real-estate developer Palm Hills Developments (PHD) used a combination of TV, social media and events to attract buyers to its new city of Badya in Egypt.

The Right to Play

The Right to Play

Brand OMO
Agency FP7 McCann Dubai
Advertiser Unilever
Country Pan Arab

Detergent brand OMO ran a multichannel campaign that created a regionally relevant approach to its 'Dirt is Good' philosophy and increased sales volumes in the United Arab Emirates.

Akhou Nora

Akhou Nora

Brand Saudi Telecom Company
Agency J. Walter Thompson
Advertiser Saudi Telecom Company
Country Saudi Arabia

Saudi Telecom Company (STC) used a historically-based social media and video campaign to promote acceptance of women driving and enhance its brand metrics with women.

Unseen Potential

Local Hero Special Award

Unseen Potential

Brand Al Tayer Motors
Agency FP7 McCann Dubai
Advertiser Al Tayer Motors
Country United Arab Emirates

Car dealership Al Tayer Motors got its staff to create an art project from old car parts to showcase its dedication to service to drive brand preference in the UAE.

1/JBR – It's not for everyone

1/JBR – It's not for everyone

Brand Dubai Properties
Agency FP7 McCann Dubai
Advertiser Dubai Properties
Country Middle East and North Africa

Real-estate developer Dubai Properties used a multichannel approach aimed at alienating flashy customers to sell apartments in its new Jumeirah Beach Residences 1/JBR development.

Silver

World Without Walls

Brand Babyshop
Agency FP7 McCann Dubai
Advertiser Landmark Group
Countries United Arab Emirates, Bahrain, Kuwait, Oman, Saudi Arabia

University Pride

Brand Nescafé 3in1
Agency FP7/CAI
Advertiser Nestlé
Country Egypt

The Official Sponsors of Losers

Brand McDonald's
Agency FP7 McCann Beirut
Advertiser McDonald's
Country Lebanon

Inspiring Coffee Corners

Brand Nescafé Dolce Gusto
Agency Wunderman Dubai
Advertiser Nestlé
Country United Arab Emirates, Saudi Arabia, Kuwait

Bronze

The Hashtagging Grandpa

Brand Orange Tunisia
Agency FP7 McCann Tunis
Advertiser Orange
Country Tunisia

Kids Collection

Brand Jotun Fenomastic Wonderwall
Agency Wunderman Dubai
Advertiser Jotun
Countries Middle East and North Africa

Make Small Victories

Brand Byblos Bank
Agency FP7 McCann Beirut
Advertiser Byblos Bank
Country Lebanon

The Big Shutdown

Brand Saudi Telecom Company
Agency J. Walter Thompson
Advertiser Saudi Telecom Company
Country Saudi Arabia

Brand Rebel Special Award

Back to School Blues

Brand Jarir Bookstore
Agency J. Walter Thompson
Advertiser Jarir Bookstore
Country Saudi Arabia

While you wait...

Brand Emirates NBD
Agency FP7 McCann Dubai
Advertiser Emirates NBD
Country United Arab Emirates

Shortlist

Preventing people from infections during Ramadan

Brand Lifebuoy
Agency Wunderman Dubai
Advertiser Unilever
Country United Arab Emirates

Zero Tolerance Ribbon

Brand 28 Too Many
Agency Impact BBDO
Advertiser 28 Too Many
Country Egypt

Don't let dandruff have the last word

Brand Head & Shoulders
Agency Saatchi & Saatchi Dubai
Advertiser Procter & Gamble
Countries Middle East and North Africa

The 1 Riyal Campaign

Brand Saudi Telecom Company
Agency J. Walter Thompson
Advertiser Saudi Telecom Company
Country Saudi Arabia

Change Has A Taste

Brand Coca-Cola
Agency FP7 McCann Dubai
Advertiser Coca-Cola
Country Saudi Arabia

Sunset

Brand Coca-Cola
Agency FP7 McCann Dubai, FP7 McCann Doha
Advertiser Coca-Cola
Countries Pan Arab, Egypt

Save the Cows

Brand Puck
Agency FP7 McCann Dubai
Advertiser Arla Foods
Countries United Arab Emirates, Saudi Arabia

The WARC Prize for MENA Strategy is now closed for entries.

Across MENA, new markets and new consumers are demanding new insights. This Prize will act as a spur to strategic thinkers across the region by generating a collection of work that will inspire them to create breakthrough thinking for their clients.

We also need to know that the strategy ‘worked’. Although this is not an effectiveness competition, we want to reward strategic thinking that helps clients solve problems and provides a base for future growth. Entrants will be expected to show a link between their strategies and the results of the marketing activity.

As in all WARC’s award schemes, the Prize is free to enter and is open to clients and agencies in any marketing discipline. The deadline for entries is 5pm GMT Tuesday 16 April 2019.

Prize structure

The Prize fund stands at $10,000: there will be a Grand Prix of $7,000 awarded to the best paper, plus three $1,000 Special Awards that recognise specific areas of excellence:

  • The Research Excellence Award for the best use of research in the development of strategic ideas.
  • The Brand Rebel Award for the best example of a campaign departing from category norms.
  • The Local Hero Award for the best example of a challenger brand from the MENA region using smart marketing strategy to take on bigger competitors.

The judges will nominate entries they think deserve to be considered for these Awards.

When there are so many profound conversations about marketing effectiveness, the WARC Prize for MENA Strategy distinctively highlights and empowers the very best in strategic thinking that is driving sales overnight while building brands over time.

Özge Zoralioğlu, Chief Marketing Officer, Yum! Brands / KFC MENAPAK & Turkey, KFC, Chair of the Judges, WARC Prize for MENA Strategy 2019

Contact


By continuing to use the site, you agree to the use of cookies. You can change this and find out more here