Grand Prix

Nissan: Camelpower

Research Excellence Special Award

Camelpower

Brand Nissan
Agency TBWA\RAAD
Advertiser Nissan Middle East
Country Middle East and North Africa

In a declining SUV segment, Nissan needed to prove beyond doubt that it is the best choice for off-roading in the region.

Since horsepower has little relevance in the desert, Nissan developed a new measure which reflected a vehicle's capability in the desert: Camelpower.

Nissan succeeded in outpacing its rivals to own the conversation around off-roading.

Gold

Louvre Abu Dhabi: Highway Gallery

Highway Gallery

Brand Louvre Abu Dhabi
Agency TBWA\RAAD
Advertiser ADTCA
Country United Arab Emirates

New museum Louvre Abu Dhabi took its famous artworks to the people to generate brand love and increase footfall.

Byblos Bank: There's no home like home

Local Hero Special Award

There's no home like home

Brand Byblos Bank
Agency FP7/BEY
Advertiser Byblos Bank
Country Lebanon

Byblos Bank targeted Lebanese expats with an integrated content campaign to promote its Expat Housing Loans.

Saudi Telecom Company: Unveil Saudi

Unveil Saudi

Brand Saudi Telecom Company
Agency J. Walter Thompson
Advertiser Saudi Telecom Company
Country Saudi Arabia

Telco Saudi Telecom Company launched the Unveil Saudi campaign to strengthen the association with its claim to have the widest coverage across the Kingdom.

Silver

Hijacking the African Cup

Brand Coca-Cola
Agency FP7/CAI
Advertiser The Coca-Cola Company
Country Egypt

The Chronicles of Oufa

Brand EGBank
Agency FP7/CAI
Advertiser EGBank
Country Egypt

Cook with Her

Brand Puck
Agency FP7/DXB
Advertiser Arla Foods
Country Saudi Arabia

Slow Trends

Brand Connect
Agency TBWA\RAAD
Advertiser Connect Lebanon
Country Lebanon

Brand Rebel Special Award

#SheDrives

Brand Nissan
Agency TBWA\RAAD
Advertiser Nissan Saudi Arabia
Country Saudi Arabia

Bronze

Footnote for the breast

Brand Medcare Women & Children Hospital
Agency The Classic Partnership Advertising Dubai
Advertiser Aster DM Healthcare
Country Middle East and North Africa

Cook Less, Waste Less

Brand Sadia
Agency Impact BBDO Dubai
Advertiser BRF Foods
Country Middle East and North Africa

If it were your pain, would you share it?

Brand du Telecommunications
Agency Leo Burnett Dubai
Advertiser Emirates Integrated Telecom Company
Country United Arab Emirates

Em Khalil

Brand Bou Khalil Supermarket
Agency J. Walter Thompson Beirut
Advertiser Bou Khalil Supermarket
Country Lebanon

More to Autism

Brand The Egyptian Autistic Society
Agency Momentum Egypt
Advertiser The Egyptian Autistic Society
Country Egypt

Meet the HouseWiFis

Brand Saudi Telecom Company
Agency J. Walter Thompson
Advertiser Saudi Telecom Company
Country Middle East and North Africa

Shortlist

Monoprix Go

Brand Monoprix
Agency J. Walter Thompson Tunis, Chifco
Advertiser Monoprix
Country Tunisia

Rebounding for inbounding

Brand Egyptian Tourism Authority
Agency J. Walter Thompson Cairo
Advertiser Egyptian Tourism Authority
Countries Global

Dear Younger Me…

Brand Emirates NBD Egypt
Agency Momentum Egypt
Advertiser Emirates NBD
Country Egypt

People with Determination

Brand Emirates NBD
Agency FP7/DXB
Advertiser Emirates NBD
Country United Arab Emirates

Gone in six days

Brand Infiniti of Arabian Automobiles
Agency Initiative MENA
Advertiser AWRostamani
Country United Arab Emirates

Contact