WARC Prize for MENA Strategy

The winners have been announced


Grand Prix

Ensa Joura

Ensa Joura

Brand Murr Television
Agency TBWA/RAAD
Advertiser Murr Television
Country Lebanon

With increasing numbers of traffic accidents occurring across Lebanon, Murr Television (MTV) wanted to draw attention to the dangers of potholes.

After an initial TVC had no impact on the government, MTV started fixing the potholes itself – asking citizens to report them via a mobile app.

MTV managed to fix over 2,000 potholes and got the government's political and financial endorsement.

Gold

Tropa for Life

Special Award For Research Excellence

Tropa for Life

Brand du
Agency Leo Burnett Dubai, Starcom (Dubai)
Advertiser Emirates Integrated Telecommunications Company (EITC)
Country United Arab Emirates

The telecommunications provider successfully tapped into the elusive Filipino segment in the UAE using a culturally relevant campaign that increased sales and brand equity.

The least active kids in history

The least active kids in history

Brand OMO
Agency FP7/Dubai
Advertiser Unilever
Country Middle East

The detergent brand launched a live-streaming campaign to showcase children's sedentary lifestyle and increase brand awareness and sales in the Middle East.

I can teach you too

I can teach you too

Brand Dubai Cares
Agency J. Walter Thompson
Advertiser Dubai Cares
Country United Arab Emirates

The children's charity reversed audience desensitisation to charitable causes in the UAE by showcasing real children's creativity and resilience through social media tutorials.

Finding Light in the Dark

Finding Light in the Dark

Brand Coca-Cola
Agency FP7/Dubai, Memac Ogilvy Dubai
Advertiser Coca-Cola
Country Pan Arab

Coca-Cola achieved massive earned media support in the Middle East by tackling prejudice between different cultural groups with an online video-led campaign.

Silver

Special Award For Channel Thinking

The Sweet Donation

Brand Baheya Cancer Hospital
Agency FP7/CAI, Part of McCann Worldgroup
Advertiser Resala
Country Egypt

One-Drop Bottle

Brand Pril
Agency TBWA\RAAD
Advertiser Henkel
Country United Arab Emirates

Local Hero Special Award

The first step is you

Brand The Egyptian Autistic Society
Agency Momentum Egypt
Advertiser The Egyptian Autistic Society
Country Egypt

The Hammam Fighter

Brand Orange Tunisia
Agency FP7/Tunis
Advertiser Orange Tunisia
Country Tunisia

Bronze

Selfie Fails

Brand Camon C9
Agency Impact BBDO Cairo
Advertiser TECNO Mobile
Country Egypt

LaYwagif: The first online entertainment hub

Brand Saudi Telecom Company
Agency J. Walter Thompson
Advertiser Saudi Telecom Company
Country Saudi Arabia

Recruiting for Qatar

Brand Teach For Qatar
Agency TBWA\RAAD
Advertiser Teach For Qatar
Country Qatar

Shortlist

They're Just Cows: The return of Sawsan and Souad

Brand Labanita
Agency FP7/CAI, Part of McCann Worldgroup
Advertiser Mansour Group
Countries Egypt

It Belongs Online

Brand Mobinil
Agency FP7/CAI, Part of McCann Worldgroup
Advertiser Orange Telecom
Country Egypt

Sound of a Nation

Brand PepsiCo
Agency IMPACT BBDO Cairo
Advertiser PepsiCo International
Country Egypt

Sting Launch Campaign

Brand Sting
Agency Impact BBDO Cairo
Advertiser PepsiCo
Country Egypt

Newsworthy Books

Brand Jarir Bookstore
Agency J. Walter Thompson
Advertiser Jarir Bookstore
Country Saudi Arabia

The Smart Buses

Brand Batelco
Agency FP7/Dubai
Advertiser Batelco
Country Bahrain

The "No Distractions" Billboard

Brand McDonald's
Agency FP7/Dubai
Advertiser McDonald's
Country United Arab Emirates

Post Wisely

Brand du
Agency Leo Burnett Dubai
Advertiser Emirates Integrated Telecommunications Company (EITC)
Country United Arab Emirates

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