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The WARC Prize for MENA Strategy is now open for entries. Deadline: 16 April 2019
Across MENA, new markets and new consumers are demanding new insights. This Prize will act as a spur to strategic thinkers across the region by generating a collection of work that will inspire them to create breakthrough thinking for their clients.
We also need to know that the strategy ‘worked’. Although this is not an effectiveness competition, we want to reward strategic thinking that helps clients solve problems and provides a base for future growth. Entrants will be expected to show a link between their strategies and the results of the marketing activity.
As in all WARC’s award schemes, the Prize is free to enter and is open to clients and agencies in any marketing discipline. The deadline for entries is 5pm GMT Tuesday 16 April 2019.
The Prize fund stands at $10,000: there will be a Grand Prix of $7,000 awarded to the best paper, plus three $1,000 Special Awards that recognise specific areas of excellence:
The judges will nominate entries they think deserve to be considered for these Awards.
When there are so many profound conversations about marketing effectiveness, the WARC Prize for MENA Strategy distinctively highlights and empowers the very best in strategic thinking that is driving sales overnight while building brands over time.
Özge Zoralioğlu, Chief Marketing Officer, Yum! Brands / KFC MENAPAK & Turkey, KFC, Chair of the Judges, WARC Prize for MENA Strategy 2019
An eminent judging panel of client- and agency-side experts, chaired by Özge Zoralioğlu, Chief Marketing Officer, Yum! Brands / KFC MENAPak & Turkey, KFC, will be reading the entries.
Fifteen case studies won at the 2018 competition, with Nissan: Camelpower, through TBWA/RAAD, taking the Grand Prix.
In a declining SUV segment, Nissan needed to prove beyond doubt that it is the best choice for off-roading in the Middle East.
Since horsepower has little relevance in the desert, Nissan developed a new measure which reflected a vehicle's capability on this terrain: Camelpower. The campaign generated media impressions worth more than $2.8m.
Lucy Aitken, Case Study Editor
+44 (0) 20 7467 8154