Effective Use of Tech
Communications that have effectively used or combined emerging platforms or technology in the media mix. How did a particular tech or platform help address a specific business problem?
An eminent judging panel of client- and agency-side experts, chaired by Dara Treseder, Chief Marketing Officer, Carbon will be reading the entries. The rest of the panel of will be announced in the coming weeks.
Early Adopter Award – how a brand successfully embraced a new platform
Most Scalable Idea Award – for a tech-led idea with the scope to make an impact within its sector and, potentially, beyond
Platform Pioneer Award – how a brand found an innovative and effective way to use an existing platform