Evolution of Marketing

WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and other drivers of change relevant to marketers.

About The Evolution of Marketing

The Evolution of Marketing programme is focused on providing marketers with insight into emerging trends and significant shifts in industry. It aims to answer two main questions:

  • What will be the most effective marketing strategies in coming years?
  • What can marketers do today, to best position themselves for this future?

WARC's Marketer's Toolkit is the centerpiece of this program, identifying critical emerging trends. Additional reports and deliverables build on it, allowing us to provide additional forward-looking insight and analysis on key marketing issues throughout the year.