Evolution of Marketing
WARC’s Evolution of Marketing programme is the leading source of insight into the changing face of marketing: tracking, analysing and evaluating emerging technologies, media, social influences and other drivers of change relevant to marketers.
About The Evolution of Marketing
The Evolution of Marketing programme is focused on providing marketers with insight into emerging trends and significant shifts in industry. It aims to answer two main questions:
- What will be the most effective marketing strategies in coming years?
- What can marketers do today, to best position themselves for this future?
WARC's Marketer's Toolkit is the centerpiece of this program, identifying critical emerging trends. Additional reports and deliverables build on it, allowing us to provide additional forward-looking insight and analysis on key marketing issues throughout the year.
Latest reports
August 2023
The future of programmatic
Highlights key trends across three areas: the search for solutions in the post cookie era, digital wastage in the programmatic supply chain, and the emergence of new addressable channels.
August 2023
Industry Snapshot: Trends in retail
Identifies five trends that will shape marketing strategies of the retail sector in the coming year.
July 2023
The 2023 Consumer Trends Report
Explores the most important trends influencing global consumers, and evaluates the impact on their buying behaviour.
The Marketer's Toolkit
Global Trends Report 2023
The Global Trends Report identifies five trends that will disrupt existing global marketing practices:
- Marketing in a cost of living crisis
- A reckoning for Big Tech
- The era of "bubble up" culture
- The clash of demand, delivery and disruption
- Price vs. planet: A false dichotomy
The Future of Digital Commerce
Digital commerce has grown significantly, accounting not only for product sales but also consumer eyeballs. Increasingly, it is becoming critical for marketers to better understand the opportunities and best practices for maximising the potential of this rapidly evolving channel.
The Future of Media Report
This report features insights into what marketers are thinking across key media channels as well as insights into current and anticipated ad spend. It will provide a forward-looking perspective on advertising media.
The China Toolkit
Leveraging WARC's global and local expertise, this report identifies the key elements shaping the marketing landscape in China. It will help marketers identify the emerging trends in China that they need to prepare for.
Marketer's Toolkit CMO interviews
As part of the Marketer's Toolkit, this series of CMO interviews uncovers key trends, best practices and what's working well for big brands in 2023.
Trends analysis
August 2023
The future of programmatic
Highlights key trends across three areas: the search for solutions in the post cookie era, digital wastage in the programmatic supply chain, and the emergence of new addressable channels.
July 2023
The 2023 Consumer Trends Report
Explores the most important trends influencing global consumers, and evaluates the impact on their buying behaviour.
April 2023
The Future of Measurement
Highlights key trends across three different areas: marketing mix modelling (MMM); cross-media planning and measurement; and retail media measurement.
Industry snapshots
August 2023
Industry Snapshot: Trends in retail
Identifies five trends that will shape marketing strategies of the retail sector in the coming year.
May 2023
Industry Snapshot: Trends in financial services
Identifies five trends that will shape marketing strategies of the financial services industry in the coming year.
WARC Talks
Webinar
2023 Marketer’s Toolkit webinar
Podcast
The future of digital commerce
Podcast
The Future of Media
Webinar
