Paid share of voice

Understand and benchmark performance on paid search investment across 18 product categories.

WARC has collected paid share of voice data for top brands in 18 leading product categories to help you understand and benchmark the performance and level of paid search investment in each category, as well as its concentration.

Paid share of voice (SOV) is defined as the share of first page placements occupied by a given brand. WARC calculates this by aggregating and doing a weighted average of the raw paid placement data for each brand into a single metric, which is then converted to a percentage relative to the total sum for all brands in a given category.