Data points
The latest market insights and paid share of voice data
Market insights
Keep abreast of the retailer media network space with key data on ad spend, shopper insights and growth trends.
E-commerce sellers need to earn consumer trust
93% of consumers trust physical stores, whereas only 77% trust online-only brands.
Paid share of voice
Understand and benchmark the performance and level of paid search investment across 18 product categories.
Barbie’s retail media spend surged ahead of movie premiere
Barbie gained 6.4pp of paid share of voice over Q2 2023, far surpassing Temi, Lego and Hot Wheels.
