Advertising expenditure, forecasts and media costs

Adspend database

Adspend database

Our annual advertising expenditure data cover 96 global markets, from 1980-2015.

Access takeaway Excel tables of global, regional and country-level adspend data in 96 markets.

Alternatively, build your own adspend tables by time period, market, medium and currency.

Want to know where our data come from? Read the Notes & Sources.

Read Warc's summary analysis of the latest global adspend data and trends in our Global Ad Trends report.

Forecast reports

Access the Warc adspend forecasts for 2016/17 for 12 major markets.

Focusing on 12 key global markets, Warc's International Ad Forecast looks ahead two years across the major media.
Latest forecast: November 2016

Warc's Consensus Ad Forecast is based on a weighted average of predictions from various sources including advertising agencies, media companies and industry bodies.
Latest forecast: October 2016

Adspend by country, 2016 (forecast)
Year-on-Year % change, Purchasing Power Parity (PPP), Current Prices

Adspend forecasts

Advertising Association Expenditure Report

Global media costs

Adspend database

Compare global media costs and access Warc's latest media inflation forecast.

Use the Table Builder to compare Cost per Thousand or cost per 100 GRPs across markets, media, target audiences and time periods.

Warc also conducts a biannual survey of major media agencies to ascertain media inflation expectations for the next two years across key media and markets.

Want to know where our data come from? Read the Notes & Sources and check the Country Listings to see what we cover.

Consumer data

Identify media consumption trends in 32 markets across primary channels and second screens.

Warc has partnered with GlobalWebIndex to provide top line media consumption data across a number of traditional and digital channels in key markets.

The channels monitored include both Linear and Online TV, Broadcast and Online Radio, Print and Online Press, Gaming and Social networking.

TGI data relating to the top 10 brands in over 50 international markets is also available to Warc clients.

Global Web Index

State of The Industry: Mobile Marketing

Mobile marketing

Understand the current and future strategies, budget intentions and innovations among the major players in the mobile marketing industry.

Warc, on behalf of the Mobile Marketing Association, conducts an annual survey of mobile marketing professionals in over 50 countries to assess how advertisers and agencies are using, and planning to use, mobile as a tool for advertising.

Bespoke summaries of the findings can be read by region or key market.

Global Marketing Index

Check current marketer sentiment towards trading conditions, budgets and staffing levels on a global and regional level.

The Global Marketing Index, compiled by World Economics, acts as a monthly indicator of the state of the global marketing industry by tracking current conditions among marketers.

Advertising / sales ratios

Benchmark your ad/sales ratios across a number of key product categories.

Warc uses SIC-coded industry data provided by Schonfeld Associates to show advertising expenditure as a percentage of sales value across a wide range of product categories in the US.


Get the latest stats on a variety of different advertising topics, such as ad blocking, sponsorship, and adspend by product category.

Adstats is produced monthly as part of Admap magazine; a unique forum for the propagation of new ideas, insight and evidence of effectiveness in marketing communications across the globe.

Data are provided in chart format and can be downloaded in PowerPoint for use in presentations.

Regional share of global healthcare spend
Q1–Q3 2011, % share