Adspend Forecasts

Focusing on 12 key global markets, WARC's International Ad Forecast looks ahead two years across the major media.

• Data are fully harmonised to allow accurate comparisons and dynamic summary tables provide clear overviews.
• Forecasts are updated on a rolling basis throughout the year as soon as new data become available.
• Data cover all major media, ad formats and key macroeconomic indicators in local currency, US dollars, euros and purchasing power parities (PPPs).