Motilal Oswal: Skin in the game

Motilal Oswal, a financial company, launched 40-second videos and 6-second bumper ads on YouTube in India to remind its target audience about the important of good quality equity investments.

Campaign details

Brand: Motilal Oswal Contributing Agency: Kinnect Entry Title: Skin in the game – Motilal Oswal Winning Category: 6-Second Storytelling Primary Objective: Consideration

Background/Context/Business Objective

Warren Buffett once famously said – “Only when the tide goes out, do you discover who has been swimming naked”. The same applies to poor quality stocks. In good times they may perform, but in challenging market conditions their value rapidly erodes.