The European Investment Bank, a banking brand, launched Climate Solutions to reinforce that long-term investment and personal lifestyle choices needed to be directed at 'building back better' for a future where climate change could improve.
Business Mauritius, a coordinating body for businesses, raised awareness of a damaging change to Mauritius's pension policy among the public by launching a content series and platform that encouraged debate on issues of national interest.
Cannes Creative Lions, Shortlisted, Creative Strategy Lion, 2021
BMO Harris Bank, a financial services brand, increased brand favourability in the US by launching a series of videos that showed how a lifetime of negative stereotyping inhibits a woman's confidence with money.
Calastone, a global funds network, established a monthly index, made up of proprietary data analysis, which records UK investment flows, and maps UK investor sentiment into a range of fund strategies and asset classes.
WARC Awards for Effectiveness, Entrant, Business-to-Business, 2021
Calvert Research & Management, an asset management firm, used a content-first marketing strategy in the United States to establish itself as a leading responsible investing resource and prepare financial intermediaries for imminent industry change.
Invesco, an investment management company, increased brand familiarity in the UK by launching a platform that showed how learning from the past leads to a better future by reinventing classic artworks.
APG (AUS), Creative Strategy Awards, Bronze, 2020
WA Super, a superannuation fund, kickstarted a conversation about the 'boring' topic of superannuation in Western Australia and encouraged more people to engage with their superannuation fund with the campaign Super is Boring.
SABRE Awards, LATAM, CEO of the Year, 2020
Samantha Ricciardi, CEO of investment management company BlackRock, increased her visibility as a leading female CEO in Mexico by launching a program that had her featured in over 88 media stories promoting the brand and its vision.