00:36 – Define IRL advertising 01:51 – Overview of ad investment in IRL media 05:30 – A look at out-of-home ad investment 07:10 – Are there differences across regions and OOH formats? 08:14 – Why the variations? 08:53 – The rising costs of OOH 12:22 – Investment in cinema continues to struggle 13:42 – China showing growth in cinema 14:35 – Advice for media owners
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