WARC Talks: 3 in 15 – The IRL ad economy

In this episode of the WARC Podcast WARC's Alex Brownsell, Head of Content for WARC Media, and the editor of the recent Global Ad Trends report on the IRL ad economy, takes listeners through the forecast for investment in ‘IRL’ media, the differences in investment across regions and OOH formats and the state of cinema advertising.

Where to listen

Timestamps

00:36 – Define IRL advertising 01:51 – Overview of ad investment in IRL media 05:30 – A look at out-of-home ad investment07:10 – Are there differences...

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