The decision to push back the release of the latest James Bond film into 2021 was the trigger for Cineworld’s decision to temporarily close (again) its screens in the UK and US; it comes at a time when the industry was allowing itself some optimism f
There are serious concerns about whether many cinemas in the US will be able to survive the pandemic, especially after disappointing returns for Tenet, the $200m spy-fi thriller directed by Christopher Nolan that was supposed to give a lift to the be
Cinema faces a double challenge in wooing back film fans, needing to reassure them about safety as the COVID-19 threat lingers and to persuade them that the out-of-home experience on offer is preferable to paying to view a movie premiere in their own
The global cinema advertising market is growing faster than any other medium except internet, according to a new WARC report – this despite the rise of streaming services that might be expected to eat into cinema attendances.
WARC’s latest Global Ad Trends has found that cinema growth will outpace the global ad market this year, while UK admissions were at a record high in 2018. Netflix’s rise appears to have had little impact on the allure of the silver screen, writes WARC Data's Managing Editor, James McDonald.
Digital Cinema Media (DCM), the company responsible for selling 82% of cinema ads in the UK, has reported a 12% increase in year-on-year adspend in the first half of 2019 and that it expected “huge audiences” in the second half.
Fiona Blades, Doug Pulick and Sarah Barasch, WARC Webinars, March 2019
Fiona Blades, president and chief experience officer at MESH Experience, Doug Pulick, SVP of research at National CineMedia and Sarah Barasch, SVP of insights and measurement at Screenvision Media, analyse how cinema compares to all other touchpoints.
RIYADH: Ending Saudi Arabia’s 35-year ban on cinema theatres is one of the liberalising reforms attributed to Crown Prince Mohammed bin Salman and international cinema brands have been quick to respond to the opportunity.
The latest research on advertising in cinemas shows that movies are seeing a resurgence in popularity among young and senior audiences alike – and that cinemas are a positive environment in which people are more emotionally engaged, and receptive to advertising.