Campaign details
Brand: ESI – Asian Equity IncomeBrand owner: Eastspring Investments (Singapore) Pte LtdLead agency: Near Pte LtdCountry: SingaporeIndustries: InvestmentsMedia channels: Games & competitions, Mobile & appsBudget: Up to 500k
Executive summary
Eastspring Investments is a leading Asia-based asset manager, managing investments on behalf of institutional and retail clients. It was looking to promote one of its funds, the Asian Equity Income Fund, to Citi Gold customers, affluent customers who have at least US$250,000 with Citibank. The fund was typically promoted through traditional touchpoints and for many years...