Vlogs are one of the fastest growing sources for brand discovery

An overview of brand and product discovery among Gen Z and Baby Boomer consumers.

Vlogs have emerged as a key channel for discovering new brands and products particularly among Baby Boomers, according to global data from GlobalWebIndex.

Between 2016 and 2020, the share of Baby Boomers (aged 57-64) who say they discover new brands and products through vlogs has increased by 47%. Updates from brands via social media saw the largest increase, though, rising 66% in the last four years.