720 million people use Instagram and WhatsApp but avoid Facebook

Rob Clapp

An overview of daily active users who use Instagram and/or WhatsApp but do not use Facebook or Messenger.

Over 700m people use Instagram and/or WhatsApp each day but do not use Facebook or Messenger daily, according to the latest company reports. The growth rate of this userbase, up 5.1% quarter-on-quarter in Q3 2020, consistently exceeds the growth rate of Facebook users.

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