Reverso, a company specialising in AI-based language tools, launched a deepfake video featuring Argentinian politicians to show the importance of spotting fake news online, especially with the upcoming general election in Argentina.
WhatsApp, a cross-platform mobile messaging company, launched a campaign in North America to empower the Latinx/Hispanic community with the right information to vote, to recognise their power and importance and to vote.
Uber, a transport company, launched a campaign in India to encourage riders and drivers to return to the platform, focus on vaccinations to strengthen safety propositions and position the brand as a frontrunner on safe rides.
Arun Raman, Lavanya M N, WARC Awards for Asian Strategy, Bronze, 2021
Grooming brand Gillette devised a supportive engagement initiative that would make a real difference to India's barbers, convert them into allies of the brand and boost share in a previously hard-to-reach segment.
Chris Arning, Int. Journal of Market Research, Vol. 63, No. 3, 2021, pp. 275-299
In 2018, BBC Marketing and Audiences approached semiotic agencies with a challenging brief. They wanted to know the following: What makes modern Britain laugh? The BBC's younger audiences have been steadily drifting to other platforms and broadcasters to satisfy their need for "funny stuff." Brands that successfully leverage humor really resonate with this new modern mainstream audience, for example, Netflix, BuzzFeed, YouTube, Snapchat, and so on.
This report summarises the latest research from WARC's Data platform, with a focus on the long-term changes and opportunities in advertising and consumption across e-commerce, online video, social media, and gaming and esports. Key findings include:
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