Campaign details
Brand: TD AmeritradeBrand owner: TD AmeritradeEntrant company: Havas New YorkIdea creation: TD Ameritrade, OmahaMarket: United StatesSector: InvestmentMedia channels: Online display, Online video, Radio & audio, Social media, Websites & micrositesBudget: 5 - 10 million
Executive summary
TD Ameritrade team takes pride in our highly rated education content, however given the volume and way it was organized, made finding relevant information vexing and about as fruitful as a google search. Much of it was behind a log-in so not accessible to prospects. Video and...