Brand: The Johannesburg Stock Exchange
Agency: Hill+Knowlton Strategies South Africa
The Johannesburg Stock Exchange (JSE) partnered with Hill+Knowlton Strategies South Africa (H+K) to help them publicise their annual Investment Challenge in order to increase the number of university students and high school learners entering the competition. Now in its 44th year, the JSE Investment Challenge is a focused and far-reaching educational programme aimed at introducing South African students to the JSE and its role in wealth generation, while also contributing to the country's economic growth.
The Investment Challenge is a simulated game in which participants are given R1 million (approximately $75k) in virtual currency to trade and invest with on the JSE. The aim is to get young people to learn about the fundamentals of investment strategies, and the game encourages participants to research and strategically plan the way in which they trade.