Investing capital to create change: State Street's 'She' gender diversity ETF campaign

State Street, a financial services company, used an integrated communications strategy to launch its new initiative against gender inequality in business in the US.

Campaign details

Advertiser: State StreetBrand: State StreetAgency: OgilvyCountry: United States

Research & insights

Research has shown that gender diversity in the workplace leads to better decision making and delivers stronger corporate results and...