Campaign details
Brand: BBC World ServiceAgency: Third Eye/FlamingoCountry: India/Africa
Synopsis
The subversion of democratic elections in Kenya, fueling inter-ethnic tensions amidst genocidal conflict in Myanmar, mob violence incited via viral WhatsApp messages in India – the terrifying consequences of 'Fake News'/ misinformation have been extensively reported by news organisations in recent years. The BBC World Service's Beyond Fake News initiative-with this research project at its heart- pledged to move beyond talking to actively fighting global misinformation.
A lot of the media commentary and emerging research on the phenomenon had focused on these acts of violence...