Campaign details
Brand: Motilal OswalBrand owner: Passionate Investment ManagementEntrant company: MullenLowe Lintas Group - IndiaIdea creation: Mullen Lintas MumbaiMarket: AsiaSector: Financial servicesMedia channels: Content marketing, Social mediaBudget: Up to 500k
Executive summary
Eat your own cooking? Motilal Oswal says yes.
Motilal Oswal, a legacy broking house, believes in “Not good enough for us, Not good enough for customers.” A belief they invested by but most customers didn’t know. It was important to communicate this now with stiff competition from new-age players.
To convey...