M&G - How advertising paid when it told the whole truth
Jon Tipple and Jonathan Plowden Roberts
In 2001, investment company M&G perceived a declining brand image and poor fund performance. Aiming to reverse both, M&G launched an untraditional campaign focusing on an informative, honest and trustworthy message.
| Agency: Harrison Troughton Wunderman | Authors: Jon Tipple and Jonathan Plowden Roberts |
M&G
How Advertising Paid When It Told The Whole Truth
INTRODUCTION
This is a story about how advertising played the leading role in helping one of the UK's oldest specialist...
