State Street Global Advisors: 'Fearless Girl' (US)

Contains the creative for the 'Fearless Girl' campaign for State Street Global Advisors by the agency McCann in the US.

Case study video: State Street Global Advisors - Fearless Girl

Selected creative: State Street Global Advisors - Fearless Girl

Credits

Agency: McCann, New YorkGlobal Creative Chairman: Rob ReillyNorth American Chief Creative Officer: Eric SilverChief Creative Officer: Joyce King ThomasManaging Director: Devika BulchandaniCo-Chief Creative Officer: Tom Murphy / Sean BryanSenior Art Director: Lizzie WilsonSenior Copywriter: Tali GumbinerCreative Director: Dov Zmood / Vince LimChief Production Officer: Nathy AviramSVP Executive Producer: Christine LaneSenior Integrated Producer: Deb ArchambaultChief Communications Officer:...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands