Fidelity Stocks & Shares ISA: How Fidelity won minds by appealing to hearts

Fidelity, an investment management service, increased relatability among consumers in the UK by creating an emotion-led TV campaign that followed a Fidelity family.

Campaign details

Brand: Fidelity Stocks & Shares ISA Advertiser: Fidelity Entrant: Grey London Principal author(s): Lauren McIlroy, Grey London Contributing author(s): Charlotte Soussan and Matt Gladstone, Grey London; Gail Walker, Jet Cooke, and Beth Cowley, Fidelity