How the “Fearless Girl” helped State Street Global Advisors find its voice

This event report outlines how “Fearless Girl”, a marketing initiative from State Street Global Advisors, made an impact inside the company and across the financial services industry.

The "Fearless Girl" – a four-foot statue of a young girl, hands on hips, staring down Wall Street's celebrated charging-bull sculpture – became an instant icon of female empowerment when she appeared, unannounced, on the eve of International...