Aditya Birla Money: Hastakshar Mudra

This case study describes a campaign by Aditya Birla Money, an Indian financial services company, which targeted high net worth individuals (HNWI).

Aditya Birla Money: Hastakshar Mudra

M&C Saatchi

Entry Information

Country where program ran: India Program start date: 12/07/2012 Program end date: 02/07/2013 Advertiser/Client Name: Aditya Birla Money Product/Service Description: Wealth Management and Portfolio Consultancy Services for High Net Worth Individuals Financial Products and Services (FPS)

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