Charles Schwab Web Case Study
Redefining the User Experience through Ethnography and Personas
Lisa BertelsenLisa Bertelsen Consulting, United States.
A BRIEF RECAP: WHAT IS ETHNOGRAPHY?
Ethonography (sometimes referred to as “field study”) is...
Charles Schwab web case study - redefining the user experience through ethnography and personas
This paper describes the benefits of ethnography to market researchers in the context of a case study.
