Barclays - Barclays Global Investors iShares: an integrated approach to building Europe’s leading ETF brand
Greig McCallum and Gavin Matier
Barclays Global Investors (BGI) introduced a campaign to launch their Exchange Traded Funds (ETF) investment product “iShares” in Europe.
| Agency: WCRS Personal | Authors: Greig McCallum and Gavin Matier |
Barclays – Barclays Global Investors iShares: an integrated approach to building Europe's leading ETF brand
iShares, from Barclays Global Investors, is the world's leading provider of Exchange...
