Campaign details
Brand: Angel OneBrand owner: Angel Broking LimitedLead agency: Merkle SokratiContributing agency: Merkle SokratiCountry: IndiaIndustries: InvestmentMedia channels: Websites & micrositesBudget: 10 - 20 million
Executive summary
Angel One (Formerly Angel Broking), India's leading online share trading platform, wanted to unlock customer behavior insights and optimize conversions (demat account openings) across 7+ major digital channels. The brand needed a multi-touch, cross-device attribution model for a holistic view of assisted conversions from all paid and organic channels.
Market background and context
The change in user behavior...