2150 VC: In search of Gigacorns – ballou for 2150 VC

Ballou, a communications agency, launched a European campaign to establish a new fund and differentiate it from other climate tech funds, establish credibility in the urban space, and make the case for longer-term investment in technology.

In 2020, an irreverent tweet by venture capitalist Christian Hernandez Gallardo spawned a new term, the "Gigacorn", those rare companies whose technology can impact global CO2 emissions by one gigaton of CO2 per year.

Ballou, engaged to promote Christian's venture capital urban sustainability technology fund 2150, centred the campaign on the term 'Gigacorn'. Through sustained effort we established 2150 as thought leader and cemented the new term in the wider business community.

In just under twelve months Ballou was able to successfully position 2150 as a leader in European climate technology investment within the international venture capital and business community....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands