AIA Singapore: AIA Savest™
Campaign details
Brand owner: AIA SingaporeLead agency: Bates CHI&PartnersBrand: AIA SingaporeCountry: SingaporeIndustry InsuranceMedia: Integrated, Newspapers, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social mediaBudget: Up to 500k
Executive summary
In 2016, AIA Singapore, one of Singapore's leading insurance companies, was set to launch a revolutionary, first-in-market wealth accumulation product that combined both savings and investment components in one single plan. Our business objectives were straightforward – to generate enquiries for the new plan and eventually hit 15% of the year's...