Campaign details
Brand: TD Canada Trust Brand owner: TD Canada Trust Entrant company: Leo BurnettIdea creation: Leo Burnett Toronto Market: Canada Sector: Investment Media channels: Search marketing, Online video, Social media, Mobile & apps, Online display, Radio & audio Budget: No budget
Executive summary
When it came to attracting Gen Z and millennial investors, TD wasn’t making the list. The bank had launched a new self-directed investing app a year earlier, but the campaign didn’t resonate, and business results were below expectation, despite young...