Campaign details
Brand: State Street Global Advisors Brand owner: State Street Corporation Entrant company: McCannIdea creation: McCann New York Market: United States Sector: Investment Media channels: Newspapers, Television & Connected TV, Online display, Search marketingBudget: 10 - 20 million
Executive summary
This is a story about an often overlooked asset class in the investment world. Mid-caps. And State Street Global Advisors' mid-cap ETF (Exchange Traded Fund), MDY. Investors mistakenly think their portfolios are diversified with large and small-caps. But without the middle of the...