TD Ameritrade: Leveraging mobile to drive acquisitions
Campaign details
Advertiser: TD AmeritradeAgency: AdobeCategory: Mobile Search Region: North America
Strategy
Leverage the real time nature of mobile search to capture significant incremental TD Ameritrade clients, while building a sustainable and scalable acquisition driven campaign.
Results of the campaign were measured by comparing the client volume and efficiency metrics to that of core existing desktop paid search campaigns.
Execution
Audience and Creative strategy - to serve as relevant of a mobile search message possible, in near real time, to drive users into the conversion funnel...