Insights into the Bernie Madoff financial market scandal which identify new opportunities for business market researchers

Clive R. Boddy

This article reflectively applies measurement tools to gage whether a renowned financier and champion of shareholder capitalism, in 20th century business history, might be categorized as a corporate psychopath.

Introduction

Marketing and market research can be seen as the offshoots of classical economics which are dedicated to understanding the dynamics of markets. In classical economics a market is where buyers and sellers come together to exchange goods and services. The amount of supply and demand for those goods and services determines their value or price and this in turn determines how resources will be allocated. For example, in a financial market in a capitalist economy if the price of a financial good such as a currency or service such as a capital loan goes up then more resources may...

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