iShares: Liquid Gold
MRM Worldwide
Entry Information
Category: Financial Products and ServicesCountry where program ran: United StatesDate program started/ended: July 1, 2010 – December 2010
Product Description: IAU – iShares® Gold Trust (gold ETF). The iShares IAU exchange traded fund (ETF) offers access to gold with the liquidity of an exchange traded product. It is the first gold ETF with 100% allocation daily. IAU is accessible, cost efficient, transparent and backed by physical gold.
Advertiser/Client Name: iSharesMedia Channels: Direct Mail E-Mail and Instant Messaging Web Advertising Other...