Upstox: The net practice of stock trading

Upstox, a discount broker, launched Cric Exchange, a gamified platform designed to experience trading and investing through cricket to make a seemingly complex stock-trading process seem easy and comfortable for Indians.

Campaign details

Brand: UpstoxAgency: Mindshare IndiaRegion: APAC

Strategy

Objective

Upstox is a discount broker and a young entrant in the online stock trading category. While a common Indian understands what the stock market is, it's difficult for him to understand trading; due to complex data and process understanding.

The task was to make a seemingly complex stock-trading process seem easy and comfortable for Indians. Upstox platform was positioned as "Easy Hai, Start Karke Dekho" (Just start trading. It's easy!).

Target Audience

In 2021 we developed Upstox Cric Index that demystified stock-trading through cricket via an...

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