WARC Prize for MENA Strategy

Welcome to the fifth year of the WARC Prize for MENA Strategy – a search for the best strategic thinking from the region’s marketing industry.

Shortlist

Browse shortlist

2021 Judges

A judging panel of industry experts, chaired by Peter DeBenedictis, Chief Marketing Officer, Middle East and Africa, Microsoft, will be reading the entries.

The ability to combine the art and science of marketing is one of many new challenges facing marketers today, and strategic thinking plays a key role in it. The WARC Prize for MENA Strategy leaves 'marketing for marketing’s sake' to the side to shine a spotlight on effective work the industry can draw inspiration from.

Peter DeBenedictis, Chair of the Judges, WARC Prize for MENA Strategy 2021
Chief Marketing Officer, Middle East and Africa, Microsoft

Key Dates 2021

Call for Entries	The MENA Strategy Prize is open for entries from	1st Feb 2021
Deadline	Enter your case study for the 2021 Awards	28th April 2021
Shortlist	Shortlisted campaigns will be announced	30th June 2021
Winners	The winning campaigns from the shortlist will be announced	4th August 2021

About

The Prize will open for entries again in 2022.

Across MENA, new markets and new consumers are demanding new insights. This Prize will act as a spur to strategic thinkers across the region by generating a collection of work that will inspire them to create breakthrough thinking for their clients. To reflect this intent, this year we have introduced two new Special Awards that speak to some of marketers’ most pressing challenges: The Long-Term Strategy Award and The Pivot to Digital Award.

We also need to know that the strategy 'worked'. Although this is not an effectiveness competition, we want to reward strategic thinking that helps clients solve problems and provides a base for future growth. Entrants will be expected to show a link between their strategies and the results of the marketing activity.

The Prize is free to enter and is open to clients and agencies in any marketing discipline and will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.

The deadline for entries was 5pm GMT 28 April 2021.

Why enter?

Free to enter
All winning entries will be published and promoted on warc.com
Grow your personal and company reputation within the industry
Open to subscribers and non-subscribers of WARC

How to enter

Read the entry kit
Download the entry form
The Prize will open for entries again in 2022.

Special Awards

The Research Excellence Award

For the best use of research in the development of strategic ideas.

The Long-Term Strategy Award

For the best strategy designed to build a long-term brand platform, executed over a period of three years or more.

The Pivot to Digital Award

For the best example of a brand digitising its products or services.

The Brand Rebel Award

For the best example of a campaign departing from category norms.

The Local Hero Award

For the best example of a challenger brand from the MENA region using smart marketing strategy to take on bigger competitors.

Insights & Inspiration

MENA Strategy Report 2020

Insights from the WARC Prize for MENA Strategy 2020

Entry Kit

More about the Awards and the Terms & Conditions

Previous winners

There were 16 winning case studies in the 2020 competition, with Ahmini: The Uncovered, through Wunderman Thompson Tunis, Ahmini, taking the Grand Prix.

Tunisie Telecom harnessed the power of mobile to help bring about social change in Tunisia.

After six weeks, the number registered had grown by 18%, giving 10,000 more women security for life.

Browse the winners of the 2020 awards

Contact

Chiara Manco
Commissioning Editor, Case Studies
menaprize@warc.com