WARC Prize for MENA Strategy
Welcome to the fifth year of the WARC Prize for MENA Strategy – a search for the best strategic thinking from the region’s marketing industry.
The WARC Prize for MENA Strategy is open for entries.
Across MENA, new markets and new consumers are demanding new insights. This Prize will act as a spur to strategic thinkers across the region by generating a collection of work that will inspire them to create breakthrough thinking for their clients. To reflect this intent, this year we have introduced two new Special Awards that speak to some of marketers’ most pressing challenges: The Long-Term Strategy Award and The Pivot to Digital Award.
We also need to know that the strategy 'worked'. Although this is not an effectiveness competition, we want to reward strategic thinking that helps clients solve problems and provides a base for future growth. Entrants will be expected to show a link between their strategies and the results of the marketing activity.
The Prize is free to enter and is open to clients and agencies in any marketing discipline and will follow a Grand Prix / Gold / Silver / Bronze system. The jury will also nominate winners of the Special Awards that recognise specific areas of excellence.
The deadline for entries is 5pm GMT 28 April 2021.
- Free to enter
- All winning entries will be published and promoted on warc.com
- Grow your personal and company reputation within the industry
- Open to subscribers and non-subscribers of WARC
How to enter
A judging panel of industry experts, chaired by Peter DeBenedictis, Chief Marketing Officer, Middle East and Africa, Microsoft, will be reading the entries.
The ability to combine the art and science of marketing is one of many new challenges facing marketers today, and strategic thinking plays a key role in it. The WARC Prize for MENA Strategy leaves 'marketing for marketing’s sake' to the side to shine a spotlight on effective work the industry can draw inspiration from.
Chief Marketing Officer, Middle East and Africa, Microsoft
Key Dates 2021
Call for Entries
The MENA Strategy Prize is open for entries from
|1st Feb 2021|
Enter your case study for the 2021 Awards
|28th April 2021|
Shortlisted campaigns will be announced
|30th June 2021|
The winning campaigns from the shortlist will be announced
|4th August 2021|
The Research Excellence Award
For the best use of research in the development of strategic ideas.
The Long-Term Strategy Award
For the best strategy designed to build a long-term brand platform, executed over a period of three years or more.
The Pivot to Digital Award
For the best example of a brand digitising its products or services.
The Brand Rebel Award
For the best example of a campaign departing from category norms.
The Local Hero Award
For the best example of a challenger brand from the MENA region using smart marketing strategy to take on bigger competitors.
There were 16 winning case studies in the 2020 competition, with Ahmini: The Uncovered, through Wunderman Thompson Tunis, Ahmini, taking the Grand Prix.
Tunisie Telecom harnessed the power of mobile to help bring about social change in Tunisia.
After six weeks, the number registered had grown by 18%, giving 10,000 more women security for life.
Commissioning Editor, Case Studies