4A's Jay Chiat Awards
Celebrating the contribution of strategy and planning to great ideas
About the Awards
The 4A’s Jay Chiat Awards recognize the best strategic thinking in marketing communications.
The most recent Awards were announced in October 2019 and many of the winning case studies are available to read here on WARC.
Grand Prix

Brand Microsoft
Agency m:united//mccann
Advertiser Microsoft
Country United States
Microsoft launched the Xbox Adaptive Controller in the US to help gamers with limited mobility.
The brand designed, created and promoted the Xbox Adaptive Controller for gamers with limited mobility, who might have difficulty playing with a traditional controller.
Microsoft saw a 77% total increase in conversation about inclusive gaming and a 58% total increase in overall conversations about inclusive design.
Gold

New York Public Library: Taking the Library out of the Library
Brand New York Public Library
Agency Mother New York
Advertiser New York Public Library
Country United States
New York Public Library encouraged young people to continue reading by launching Insta Novels, a set of long-form stories published across the Instagram Stories feature.

Babyshop: Al Umobuwah – Parenthood Rephrased
Brand Babyshop
Agency FP7/DXB
Advertiser Babyshop
Country Middle East
Babyshop used a multichannel approach and created a new Arabic word to drive brand meaning, and sales, in the Middle East.

Brand Monash University
Agency VMLY&R
Advertiser Monash University
Country Australia
Monash University increased the safety of its students as they socialised by launching wristbands that detect when a drink has been spiked.
Silver
Gazeta.pl/Mastercard/BNP Paribas: The Last Ever Issue
Brands Gazeta.pl / Mastercard / TEB BNP Paribas
Agency VMLY&R
Advertisers Gazeta.pl / Mastercard / TEB BNP Paribas
Country Poland
Jackson Hole Travel & Tourism Board: Tag Responsibly
Brand Jackson Hole Travel & Tourism Board
Agency Colle & McVoy
Advertiser Jackson Hole Travel & Tourism Board
Country United States
The United State of Women: The WoManikin
Brand The United State of Women
Agency Joan
Advertiser The United State of Women
Country United States
Brand New Balance
Agency VMLY&R
Advertiser New Balance
Country United Kingdom
Bronze
The Hershey Company: Oh Henry! 4:25
Brand Oh Henry!
Agency Anomaly
Advertiser Hershey Foods
Country Canada
adidas: Decode. Recode. Repeat.
Brand adidas
Agency Brand Articulations
Advertiser adidas
Country Global
Indian Ministry of Tourism: Incredible India – From a Destination to a Transformation
Brand Indian Ministry of Tourism
Agency McCann Worldgroup India
Advertiser Indian Ministry of Tourism
Country India
Ornua Foods North America/Kerrygold: Music Behind the Recipes
Brands Kerrygold / Ornua Foods North America
Agency Energy BBDO
Advertiser Kerrygold / Ornua Foods North America
Country United States
Donate Life California: Second Chances
Brands Donate Life America
Agency Casanova McCann
Advertiser Donate Life America
Country United States
Helzberg Diamonds: From hurting love to helping love
Brands Helzberg Diamonds
Agency Carmichael Lynch
Advertiser Helzberg Diamonds
Country United States